So lets see... he's been on the local news (yea, it was Fresno but so! and we promptly bought a dvd of the news cast to play him over and over), he's been in our local paper, Fresno Magazine, he's the mascot for BigPawsOnly.com
, recently was mentioned in the Downtown News for LA, the LA Times is 'supposed' to do a story soon with another little nod to the cub.. and there's even more - it's hard to keep track anymore. But NOW, he's on the celebrity circuit; circuit in this instance means 1, but it's the beginning of a circuit, as he was photographed with the rap group Wu Tang Clan. He's also "been on the set" of a commercial for Honda; hey a dog has to start somewhere!
Anyway, here he is in all his glory!